The narrativemoves first.
Listening tools tell you what already happened. OutlierDeck watches every platform in real time, detects what is about to matter, and hands you the play — draft, reply, counter-message — before the story sets.
Spot trends early · Shape the narrative · Turn conversations into customers
Emerging by region
Bring your brand.
One name is the entire setup. Nothing to install, no tag manager, no SDK, no access to your accounts.
- No SDK
- No tag manager
- No account access
one name · the entire setup
Detection is only step one.
- DetectSpot opportunities early
Every platform, every configured keyword and hashtag, swept on a three-hour cadence. Emerging trends surface by location, niche and platform before they peak.
- ActivateLaunch faster, with relevance
- EngageCentralised interaction
- InfluenceShape, don't follow
- ProtectReduce the blast radius
Emerging by region
Most tools count keywords. We read the text.
Every other listening tool tallies words you already typed in. OutlierDeck reads the actual post and comment text, clusters it into themes nobody configured, and scores each one against its own prior window — then tells you where those people are, when they are awake, and what they want changed.
Nobody configured these themes. They were read out of the comments.
What the conversation is doing right now — by theme, not by keyword.
- Themes read out of the raw text, not counted from keywords you typed
- Momentum per theme, with new-conversation flags
- Sentiment split per theme — and the quotes behind the split
- Trend stage: emerging → rising → peaking → cooling
- Your brand and your competitors on one board
- Flags for emerging conversations and cultural trends
Who is talking, what they want changed, and when they are listening.
- Complaints and requests, ranked by priority
- What to keep doing — praise, and the posts that earned it
- The questions your audience keeps asking, still unanswered
- A recommended action on every single insight
- Interests and segments, plus what each one responds to
- Peak hours and days in your audience's local time
See it at hour 3, not day 3.
Because metrics are appended rather than overwritten, every post carries its own growth curve. OutlierDeck reads the bend — not the total — so a breakout is flagged while it is still a rounding error.
Reduce the blast radius.
A hostile clip does most of its damage in the first six hours. OutlierDeck watches the second derivative of sentiment, not the daily average — so the alert fires while the reach is still four figures.
Comment sentiment fell −0.51 across 14 posts in 40 minutes.
Same 11s cut now live on 3 accounts, 210K combined views.
Branded hashtag flipped from +0.34 to −0.08 in 6 hours.
Identical content. The only variable is when you found out.
Everyone owns one step. We own the loop.
Monitoring tools report the past. Publishing tools schedule the future. Enterprise detection stops at the insight. OutlierDeck is the only one that carries a signal all the way to a measured outcome.
| Capability | Brand24 · Mention Monitoring | Sprout Social Publishing | Talkwalker · PeakMetrics Enterprise detection | OutlierDeck The full loop |
|---|---|---|---|---|
| Mention tracking | ||||
| Pre-peak trend detection | ||||
| Trend → draft content | ||||
| Unified comment + DM inbox | ||||
| Share-of-voice attribution | ||||
| Reputational risk alerting | ||||
| Row-level audit trail | ||||
| One closed loop |
Twenty-three surfaces. One sidebar.
Every route maps to a pillar. Nothing is a dead end — each view hands you the next action rather than another chart to interpret.
Priced by how much narrative you own.
Every tier runs the same pipeline. What changes is cadence, brand count and how deep the attribution goes.
One operator tracking one niche.
- 1 brand · 25 tracked keywords
- 3-hour discovery + metrics cadence
- Detect and Activate surfaces
- Email alerts
A team running several brands or public figures.
- 10 brands · 400 tracked keywords
- Hourly cadence + on-demand runs
- All five pillars, unified inbox included
- Share-of-voice and A/B narrative testing
- SMS + Slack alert routing
Comms, PR and political teams that need attribution.
- Unlimited brands and keywords
- Dedicated ingestion lane + custom cadence
- Row-level audit trail with trace IDs
- Private deployment and SSO
- Named analyst and 24/7 escalation
Stop reactingto the narrative.
Thirty minutes, your brand, live data. We will run a discovery sweep on your keywords during the call and show you what is already moving.
- 30 minutes
- Live sweep on your keywords
- Nothing to integrate first