https://www.outlierdeck.com/blog/ Data-led case studies on brand backlash and how fast brands need to respond. en https://www.outlierdeck.com/blog/american-eagle-backlash-that-worked/ https://www.outlierdeck.com/blog/american-eagle-backlash-that-worked/ Sun, 25 Oct 2026 12:00:00 GMT American Eagle's 'great jeans' campaign drew loud criticism in 2025. The company kept it running, reported record new-customer numbers, and its stock rose 38% the day after. Not all negative noise is lost revenue. https://www.outlierdeck.com/blog/cracker-barrel-logo-backlash/ https://www.outlierdeck.com/blog/cracker-barrel-logo-backlash/ Sat, 24 Oct 2026 12:00:00 GMT Cracker Barrel dropped its 'Old Timer' logo on 19 August 2025 and brought it back seven days later. The stock fell as much as 15% in a day and the company said visits dropped about 8%. https://www.outlierdeck.com/blog/bud-light-backlash-cost/ https://www.outlierdeck.com/blog/bud-light-backlash-cost/ Fri, 23 Oct 2026 12:00:00 GMT A single sponsored post in April 2023 set off a boycott. By August, AB InBev's US revenue was down 10.5% and Bud Light had lost its 22-year spot as America's top beer. https://www.outlierdeck.com/blog/creator-complaint-spirits-brand/ https://www.outlierdeck.com/blog/creator-complaint-spirits-brand/ Thu, 22 Oct 2026 12:00:00 GMT A creator accused a spirits brand's agency of using her image without consent or proper pay. Within four hours the comments had turned. We found no reply from the brand. https://www.outlierdeck.com/blog/response-gap-negative-spikes/ https://www.outlierdeck.com/blog/response-gap-negative-spikes/ Wed, 21 Oct 2026 12:00:00 GMT We tracked 78,803 comments about 23 brands and compared six real crises. The brands that answered within hours recovered. The ones that waited paid for it.